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New EU Packaging Rules (PPWR)
The European Union has introduced Regulation (EU) 2025/40, known as the Packaging and Packaging Waste Regulation (PPWR). Replacing Directive 94/62/EC, it establishes a single, directly applicable framework across all 27 EU Member States.
Stricker is proactively aligning its operations and supply chains with the upcoming EU regulations on the established deadlines. We want to assure our clients that we are actively preparing for full compliance at every phase of the implementation roadmap. Our goal is to ensure that every product you receive seamlessly meets all regulatory standards giving you complete confidence that your packaging is fully compliant, sustainable, and ready for the market without any friction or interruption to your business.
Navigating the PPWR: Objectives, timeline, and impact
Core objectives:
- Minimizes overall packaging and limits space at the source;
- Requires all packaging to be recyclable or reusable, promoting refill systems;
- Sets mandatory minimum recycled plastic targets for 2030 and 2040:
- Replaces fragmented national rules and introduces unified EU sorting labels;
- Restricts hazardous chemicals like PFAS in food-contact packaging and enforces Extended Producer Responsibility (EPR).
Implementation roadmap:
- February 2025: Regulation formally enters into force across the EU;
- August 2026: Restrictions on PFAS and heavy metals apply; packaging traceabilty and Declarations of Conformity become mandatory;
- August 2028: Harmonized material and sorting labels take effect, replacing national systems;
- January 2030: Empty space capped at 50% max; minimum Grade A, B, or C recyclability required, plastic recycled-content and reuse targets apply;
- January 2035: Theoretical recyclability ends; new methodologies assess effective, large-scale recycling;
- January 2038: Only Grade A or B packaging is allowed on the EU market;
- January 2040: Higher recycled-content and reuse requirements take effect.
Key takeaways for customers:
- Applies directly and identically in all Member States without local variations;
- Products and packaging placed on the market before enforcement dates do not need to be recalled or modified existing inventory can be sold.